MCDONALD’S : WHY DO WE CALL IT SAMURAI BURGER? CAMPAIGN
As Samurai burger came back around the its season. Mcdonald want to re-push Samurai burger product back into the market. As brand recall was very low especially online, we decided to launch samurai burger campaign featuring 50 online artists with the question “Why do we call it Samurai burger” for them to create their own art and post on their channels.
The campaign also involves a lot of influencers and tie-in the promotion across different segment.
Description of work
Although London-based accountants Gerald Edelman have strong traditional roots, they believe their role today goes far beyond the usual definition of accountancy. They have a genuine commitment to the overall success of their clients’ businesses – and this was the key message our branding team needed to communicate through a major rebrand.
